Banks make their money on MONEY or LACK THERE OF…
Unlike a retail store who makes its profits on a product, banks profit on the ‘transaction’ of money. Think about when you open a savings account at your local bank. You basically deposit (loan them) your money at a very low interest rate. Once you’re in the door their marketing machine begins… sign into your online banking and you can see for yourself there are 10 offers on each page trying to capture your attention. Open your mailbox and there are offers for their credit card. Open your bank statement and you find a slick insert with their most recent program rates!
They are working very hard to lend your money back to you in the form of mortgages, home equity lines, credit card offers, personal loans, car loans, all of which range with interest rates of 2.75% to well over 20%– WELL OVER your .035 that you are earning on your savings.
After raking in money on savings accounts, Banks turn their attention to checking accounts. Banks make most of their money by charging the following fees:
Overdraft fees: which represent approximately 60% of the fees charged by banks. The average overdraft fee today is $29 per transaction! Only 10% of the population pays 75% of the fees, and they tend to be the most economically vulnerable, including our troops. Can you believe that last year overdrafts fees paid to US banks exceeded $32 Billion!?!? Yes $32 BILLION!! In 2007 that number was only $17.5 billion so we have gotten twice as bad with handling our money as we were 7 years ago.
ATM fees: which can add up quickly. If you go out of network, you pay ATM fees to two banks: your bank, and the bank that owes the ATM- this accounts for over $11 Billion in fees.
Monthly fees: which most people get waived. A direct deposit or minimum balance usually takes care of this fee but the average American is paying $6.00 month just to have an account at their local bank.
HOW did we get to this point where we are financing 60% of the bank growth by our STUPIDITY?? For some of us we just stopped using basic sixth grade math and keeping track of what we have in our accounts. It’s craziness really. Some of us haven’t balanced a checkbook since online banking became the ‘norm’- we just check our balances 1-2 times A DAY!!! It’s laziness really. Living paycheck to paycheck has become the norm because many Americans have tried to ‘out earn’ their stupidity. It doesn’t work and this is the price we pay… FEES! Late fees, monthly fees, higher interest rates.
I’m here to tell you there IS ANOTHER WAY!
Let me help teach you how to implement a healthy financial budget that will have you taking control and putting money back in your pockets NOT the banks!
If you would like to learn more, visit my website.